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Apple patent offers a new method for gifting e-books to friends

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Apple and book publishers have not come to an agreement on gifting e-books yet, but the company is already planning to bring a specific gifting method that allows users to purchase and personalize items in-app.

iTunes account holders currently have the ability to share songs, videos and apps with their friends, but e-books from the iBookstore are not in the list of the giftable content. Meanwhile, the company’s new patent titled as “Personalizing digital gifts” presents a new method for gifting e-books to friends.

The novel method is suggested to allow users to go across a section or phrase in an e-book that they like and then send this content to friends.

According to the patent summary, “a user can select the appealing e-book snippet, which will bring up a contextual menu containing an option to gift the media to another party.” The content can be send via an iTunes ID, email address, or other form identification.

Once it done, the iBookstore is notified and will provide gift giver with personalization options. Moreover, the personalized message can be a user’s notes, bookmarks or highlights.

Free-iPad-Books

The next step is the confirmation sent by the user’s account to the addressee via email, text message, social networking website or directly to his device. The recipient is offered three options to select from: accept and add the text to his media library, delet the content and re-send the gift to a third party.

As stated in the Apple’s patent, the method can work with other digital content, like audio and video files.

Apple’s “Personalizing digital gifts” patent application was first filed for in 2012.


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